Panasonic, a global leader in cutting-edge consumer products, partnered with Reebok Spartan Race, the world's leading obstacle racing series to highlight Panasonic's Wearable POV Action Camcorder and their highly-regarded LUMIX digital camera line-up. Our footprint was mammoth. Our activation incorporated a 10x10 360 booth, a tough portrait area, a rope climbing competition, and product display space for customers' experience.